About Smarty

Every mom knows the struggle: the eye-rolls, the resistance, the endless fights to get kids to take their vitamins. In Egypt, where 1 in 4 children suffers from anemia, this struggle isn’t just frustrating — it’s serious. The only “fun” options available were gummies, and not every child loved them. That’s when Smarty was born.

Created by proud Egyptian scientists, Smarty was built on one simple belief: vitamins should never feel like a chore. We worked side-by-side with specialists to perfect a taste kids love, and consulted doctors to ensure Smarty delivers the nutrition they need. The result is a range of delicious, vitamin-fortified snacks that give children their daily essentials in every bite.

With every bar, Smarty makes moms feel both proud and relieved: proud to give their kids something healthy, and relieved to see them enjoy it without resistance. Approved by the Egyptian Food & Safety Authority, Smarty stands for trust, science, and local innovation.

Our vision goes beyond today’s snack box. We dream of building a future-fit generation, where children grow up healthier, stronger, and free from preventable deficiencies like anemia. Because Smarty isn’t just a snack — it’s Egypt’s gift to its next generation.